Leila Sesmero, President of New level Artists Management, interviewed Donald Palma (Right) and Nick Anderson (left) during an open rehearsal at Juilliard Music School on October 8th, 2006. Leila Sesmero promotes cultural events worldwide. Donald Palma is a prominent American conductor, Nick Anderson , cellist, is the organizer of the upcoming rare performance of fantasia Concertante, by Villa-Lobos to be played on October 15th, 2006 at The prestigious Kaufmann Hall of the 92nd St. Y. .


Founded by Leila Sesmero, former President and Creative director of Phototake, Inc., a well established medical and scientific stock photo agency, New Level Artists Management takes advantage of her 26 years experience in the field of stock images and her multilingual ability (French, Hebrew, Spanish and English) to provide clients with a wide range of visual, marketing and strategy solutions.

Over the years, Leila has successfully worked with over 500 independent photographers and illustrators. She also worked with corporate and scientific collections of photography and illustrations. She developed strategic alliances with over 33 foreign stock agencies. She reviewed/drafted/negotiated all forms of acquisition contracts for Phototake Inc. She secured over 30 international contracts between her stock agency and foreign representatives. Working with Intellectual Property rights, she kept abreast with copyright issues in the visual industry.

She secured contracts on an international scale, with clients from all segments of the market, including advertising agencies, book publishing companies, pharmaceutical labs, magazine publishers, corporations and digital media. On the creative side, she edited thousands of images and art directed Phototake’s studio for special photo-shoots.

Leila offers consultation services through her company and partners, geared to the global market of images and performing arts. Photographers, painters, illustrators, musicians, actors, and dancers are guaranteed to create professional breakthroughs in their field and develop efficient marketing and sales strategies. They will gain competitive advantage with her powerful solutions.

Corporations, media companies, and non-profit organizations benefit from Leila’s commitment to solving visual communication problems, especially related to image content, on an hourly, weekly, monthly or annual basis. Fees are reasonable and take into consideration the size of the client’s firms.

SERVICES:

Business coaching in a global market

To Visual Artists:

  • Appraising your image collection
  • Analysing your collection for better market penetration
  • Building your business/sales team
  • Coaching you with stock agency negotiations
  • Coordinating your international affiliates
  • Creating useful and marketable keywords
  • Developing global distribution of stock images
  • Evaluating your stock image collection
  • Expanding your client base
  • Explaining how the stock agency industry works
  • Identifying your best selling images
  • Indexing a stock image library
  • Jump-starting your strategic alliances
  • Networking with foreign distributors
  • Reviewing and evaluating your portfolio
  • Scientific keyword-thesaurus development
  • Strategizing your market entry
  • Tracking your performance
  • To Musicians/Actors/Dancers:

  • Developing your audience
  • Coaching you with French/Hebrew diction
  • Coordinating your next concert hall appearance
  • Developing your marketing plan
  • Developing your power point presentations
  • Developing your promotions
  • Fund-raising
  • Introducing you to digital marketing
  • Networking you with photographers
  • Placing ads for you
  • Planning and booking your next tour
  • Planning your next tour
  • Strategizing your market entry
  • Writing your press releases
  • To Corporations/Non-profit Organizations:

  • Finding the right artist and the right image
  • Assigning fine arts/commercial photographers
  • Assigning photomicrographers
  • Assigning scanning electron micrographers
  • Buying stock photography
  • Corporate art sales
  • Directing website content
  • Editing corporate image libraries
  • Expanding corporate libraries
  • Moderating panel discussions on photography
  • Organizing panel discussion on fine arts
  • Scientific editing and acquisitions
  • Workshops and Seminars:

  • Panel presentations, lectures, seminars, workshops
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